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In this video Matt covers what the SI, supplemental index, or what is also called supplemental results is about and how to look at it. He even covers things like redirects and how they come in to play. He lets the cat out of the bag how some search results they return are estimates rather than actual, true results. This is one of the reasons people are suspicious about the data Google returns when you use special operators like allintitle.
Coming from Matt Cutts you would think the end user would be the one and only answer. But he thinks you should balance the two. I like his reasoning behind the answer.
The second question is about tools to track down spam on your or others sites. Heed his warning.
The third question covers clean code. Matt explains how 40% of all sites have coding errors and that google has taken steps to prevent them from being a big of a factor.
Matt talks about some of the ways google does their updates and the various terms they use to talk about the scale of these changes. He brings up the term ever-flux which means google updates things all the time. While these changes vary depending on the overall scope or magnitude of the “update” the results do get “tweeked” almost daily now. He also talks about data-refresh and other terms that are great to know about.
Ok Matt is a nerd!! no doubt about it!! But he also does a great job and obviously loves his job. I have to say that I appreciate all the info he does give even if it can be a bit general…
Anyway this really explains a lot of what is going on with googles datacenters. It covers how they use different centers for testing and that type of thing. He also talks about better ways to spend your time on your site and it’s content rather than bouncing around to all the datacenters to see where you rank or what google is testing and playing with
Matt explains the hotly debated area of dynamic url’s versus static url’s. He covers other search engines a little bit which is nice to see. Some of the things he covers is the number of parameters in the url and ways other search engines don’t crawl from dynamic url’s.
There is also a section covering notification of a webmaster when they notice your site has been hacked. At the time of this video they didn’t but now they do.
The third section covers geo targeting of visitors and how google also does this. He explains how you shouldn’t serve up anything different to googlebot because this will probably be considered cloaking.
Matt covers what trust rank really is and what it isn’t. Who come up with it how Google has the patent on the name by yahoo also had a project of the same name. If you want to know what trust rank is this video will tell you.
This is an interview Mike McDonald of webpronews did back in 2006 with Matt Cutts and points to alot of the things that effect our current SEO/SEM environment. Things like paying for links or blog posts that pass PR. The ways Matt mingles with all the people at the various SEO/SEM conferences. Things to avoid common mistakes by “mom & pop” websites. This interview covers quite a bit of stuff. As usual Mike does a good interview and of course Matt is giving and yet mysterious with his answers.
This really helps people understand why it’s important to include alt tags in your image source. He also makes sure to cover not using it to spam, which can get you penalties. Something else to consider is the visually impaired users. If you have no alt tags then you really limit their experience and being found in google image search. Which can be a great traffic generator.
Matt Cutts talks about forwarding a newly acquired domain, site linking structure, avoiding cloaking, split testing and how you should/shouldn’t present it to googlebot. Pretty much a lot of the basics when it comes to site structure and linking. This video is 4:46 long
