Matt talks about alot of stuff here:

• using wordpress blogs
• ways to bring up you’re site form all kinds of different keywords.
• The use of synonyms and adding really useful content that people want to link to.
• ways for the newb to learn about SEO tips
• getting your site listed in the local searches and on google maps
• Goolge base
• Video and getting them indexed
• Is it better to add the video to YouTube or Google video
• Proper navigation and the use of text browsers like lynx
• Using HTML instead of flash or javascript for navigation

Good informative video especially for those that are new to the whole SEO thing

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