Coming from Matt Cutts you would think the end user would be the one and only answer. But he thinks you should balance the two. I like his reasoning behind the answer.

The second question is about tools to track down spam on your or others sites. Heed his warning.

The third question covers clean code. Matt explains how 40% of all sites have coding errors and that google has taken steps to prevent them from being a big of a factor.

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