Matt explains the hotly debated area of dynamic url’s versus static url’s. He covers other search engines a little bit which is nice to see. Some of the things he covers is the number of parameters in the url and ways other search engines don’t crawl from dynamic url’s.

There is also a section covering notification of a webmaster when they notice your site has been hacked. At the time of this video they didn’t but now they do.

The third section covers geo targeting of visitors and how google also does this. He explains how you shouldn’t serve up anything different to googlebot because this will probably be considered cloaking.

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